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Privacy policy

This policy sets out what we collect, why we collect it and how long we keep it. We never sell personal information.

Last revised November 10, 2026

Information we collect

We record information on the following occasions.

1. Filing a review

  • your name
  • your email address
  • your city and state, if you choose to give them
  • your ratings, and the text of your review
  • to prevent abuse, a fingerprint of your IP address, made one-way and salted

Only the fingerprint is kept with the review, never the address itself.

2. Opening a company’s page

  • the time, and which page
  • your IP address, and the country it indicates
  • your browser
  • the page that referred you

The same details are recorded when you click the company’s phone number, website or directions.

3. Browsing the site

For a short time, standard server logs record which pages were requested, the browser type and any errors.

Those logs exist only to keep the site running and secure.

Cookies: none for advertising, none for tracking.

What it is used for

  • Publishing your review after moderation.
  • Detecting fake, duplicated or coordinated reviews.
  • Reaching you if a moderator has to ask about your review.
  • Answering your messages to us.
  • Counting visits and clicks on each company page.
  • Measuring how many visitors continue to a company’s own website.
  • Comparing our visit records with that website’s own records, for that measurement.

What is published

Shown with a published reviewYour first name and last initial; your city and state, if given; your ratings and text
Seen only by our moderation teamYour email address and your IP fingerprint (the company does not see them either)
Never publicVisit records

Some reviews were first published on another review platform. They carry the reviewer’s name as it appeared there.

To have one of them taken off this site, send us a link to it through the contact page.

Who receives it

  • Sale or rental of personal information: never.
  • Service providers that host and operate the site for us receive it, under contract.
  • Anyone else receives it only where the law requires.

Retention periods

RecordKept for
A review, with the details filed with itAs long as the review remains on the site
Moderation recordsAs long as we need them to prevent abuse
Visit records, IP addresses includedDeleted after 90 days
Server logsDeleted after a short period

Requests about your data

You may ask us to:

  • tell you what information we hold about you;
  • correct it;
  • delete a review you wrote.

Send the request from the email address you used, so we can confirm it is yours.

Residents of states with consumer privacy laws, such as California, hold these rights by law. Everyone else receives them from us as well.

Privacy questions

For any question about this policy or your information, contact us.