Black Label AdvisorReviews on record for blacklabeladvisor.com

Jon knows his stuff. No fluff, just practical advice from someone who's actually built and exited a brand on the platform. What I appreciate: he doesn't give generic playbook answers. He'll look at what you're dealing with and tell you what actually moves the needle vs what's just theater. Also shares a ton publicly through Twitter and his newsletter. When people pay for his time they're getting the strategic layer plus pattern recognition from seeing problems hundreds of times. If you need someone who's been in the trenches (not just studied them), worth checking out what he's putting out there.

I’ve collaborated with Jon for several years now, and he’s someone I genuinely respect. He brings a straightforward, results-driven approach and doesn’t sugarcoat things which is exactly what you want in this space. He’s a great person to have in your corner.

I’ve had the opportunity to do quite a bit of freelance work alongside Jon Elder, and I can confidently say he is one of the most impressive operators in the Amazon and e-commerce space. Jon doesn’t just understand how to build brands — he knows how to build them the right way, with strong foundations, scalable systems, and a clear path to long-term value. He has successfully grown and exited mature brands, and his experience shows in the way he thinks about positioning, profitability, operational structure, and timing. One of the things that stands out most is his ability to make a business more efficient — identifying bottlenecks, improving workflows, tightening margins, and creating systems that allow brands to scale without unnecessary complexity. Working with Jon is both strategic and results-driven; he brings high-level insight combined with practical execution that actually moves the needle. Beyond his expertise, he’s an exceptional person to collaborate with — sharp, forward-thinking, generous with knowledge, and someone you genuinely want on your team. Anyone serious about growing and optimizing an e-commerce business would be fortunate to work with him.

Jon (Black Label Advisor) is at the top of the game for Amazon. You won’t find many consultants that have been there done that, who actually grew and sold an Amazon business. Jon has, he’s the real deal. His insights are spot on. I sometimes think he’s got some inside connections, cause he’s always got the latest news and strategies well before I find them out otherwise. Extremely transparent, helpful, and practical. Overall an excellent guy to do business with. Also make sure to get on his newsletter and follow him on Twitter, he shares golden nuggets for Amazon sellers all the time.

Jon was helpful from the get go, understanding exactly what I needed help on with Amazon. He spoke from a place of clear expertise and made his recommendations easy to understand and implement. Would definitely recommend him to others!

I've been working with Jon Elder for years. He is No BS guy who is gonna tell you the truth always. He is one of the most reliable partners I've worked with and I've worked with hundreds of people in the space. I strongly recommend for anyone who wants to get the most out of Amazon and Walmart.

Jon is one of the leading Amazon Private Label experts in the ecosystem. Honest, straightforward, and a genuinely good person. He also provides a wealth of free content on his social media channels and in his two newsletters about Amazon and Walmart. If you're looking for an expert and transparent consultant, Jon is the person for you.

Jon is an expert on all things resale and white label! Great resource and highly recommended.